ABELHA CACHAÇA LAUNCHES ITS EXCLUSIVE SUMMER LIMITED EDITION LABEL

ABELHA CACHAÇA LAUNCHES ITS EXCLUSIVE SUMMER LIMITED EDITION LABEL

DESIGNED BY BRAZILIAN URBAN ARTIST ANANDA NAHU (anahu.com), THE LABEL IS A HOMAGE TO THE BAHIAN WOMAN AND MARKS THE LAUNCH OF ABELHA´S ART COMPETITION: ROAD TO RIO 2016

 Label launch event will happen on 16th June at at Coya Members Club. Artist Ananda Nahu visits UK for the first time in June to produce her first mural in the country at Vamos! Festival (vamosfestival.com) in Newcastle on 11th June.

RIO DE CONTAS – BAHIA, situated on the northern region of Brazil, surrounded by the lush green canyons and waterfalls, is the home of Abelha Organic Cachaça and served as the inspiration behind its new summer limited edition bottle.  Abelha Organic Cachaça commissioned celebrated female urban artist Ananda Nahu, to design Abelha´s new label, which will be unveiled on Tuesday 16th June at Coya Restaurant. Ananda´s partnership with Abelha Cachaça will mark the start of a competition inviting bartenders, artists and members of the public to submit designs for a label for limited edition run of Abelha Organic Cachaça which will be launched before the Rio Olympic Games in 2016.

THE LABEL: Ananda Nahu is famous for her complex and colourful murals enriched with intricate patterns and featuring powerful women as centrepiece. Her Abelha label captures all aspects of her more large-scale works; the woman portrayed on the label excites the senses and highlights the rich history of Bahia. Playful honeybees dart amongst flowers in full bloom in a world where cachaça is a feast for both the eyes and the mouth.  . Nahu is one of Brazil’s top muralists, recently featured in Phaidon’s new book Brazil, an ode to the country’s contemporary culture.

ananda art

Abelha Cachaça has produced a limited number of bottles showcasing Ananda’s exclusive design which will be finally unveiled on Tuesday 16th June at Coya Restaurant, from 6pm to 8pm. Gian Carlo D’Urso, Group Bars Manager for Coya has created a special drink using Abelha Organic Cachaça for the event, the Bahia Sour, which will also be available at Coya throughout June at the restaurant.

A number of these limited edition bottles will also be available for Abelha’s customers within bars and selected retailers.

Ananda Nahu said: “I created this design which was inspired by memories of my home state, Bahia, a region which is very close to my heart.  It is a land of colour and beautiful strong women, so the art pays a homage to these people and the vibrant beauty of this region.”

Abelha is an organic cachaça created using the most traditional artisanal methods from organic sugar cane grown on the sunny slopes of Bahia.  The cane is processed within 24 hours of being cut, fermented and then distilled in a traditional copper still.  Only a small fraction of the distillate is kept to ensure the highest possible quality.

Hal Stockley , Director of Abelha Cachaça said: “The Bahian style, colour and vibrancy are at the heart of Abelha and I can’t think of a better way to celebrate this than through Ananda’s artwork and label; it encapsulates it all.”

ROAD TO RIO 2016: Art Competition for Abelha´s new Special Limited Edition label – Rio Olympics 2016

This is the first limited edition label commissioned by Abelha and it will mark the launch of a worldwide competition to design Abelha´s label for the 2016 Rio Olympic Games.  Email hal@abelha.co.uk to register your interest.  More details on entry criteria, prizes and open-source judging panel will be available soon.

About Abelha Cachaça

Abelha Organic Cachaça is a small-batch traditional alambique (pot-still) cachaça. It is made 100% organically and 100% traditionally by small holding farmers in Bahia, Brazil. The sandy soils and high altitude of Rio de Contas, which is located on the border of the Chapada Diamantina national park, produce deliciously sweet sugar cane, ideal for cachaça production. The Responsible Trading Company, who created Abelha Organic Cachaça, are working to teach organic agriculture and to ensure organic certification for more farmers in the local area; they believe it is right to use the most traditional and natural farming techniques to create the best tasting handcrafted cachaça.  Abelha Organic Cachaça is exclusively distributed in UK by Love Drinks, distributors of premium, craft produced or family owned spirits, liqueurs and craft beers in the UK.

For further information on Abelha Organic Cachaça please contact:

Gizane Campos

PR and MKT Director

AVE PR

(M) 07968563689

(E) gizane@avepr.com

 

For further information on Love Drinks please contact:

Emma Currin

PR & Communications Manager

Love Drinks

(M) 07507 724 504

(E) emma@lovedrinks.co.uk