Abelha Organic Cachaça is looking to celebrate summer 2016 with a new-look label inspired by one the most colourful, vibrant and culturally diverse states of Brazil, Bahia, where Abelha is made. In order to find the design for the label, Abelha is launching a global competition, the Abelha Art Awards – Celebrating Bahia, which has launched today (23rd November 2015).
The competition is open to everyone; whether they are an artist, a designer, an illustrator or a bartender. The winning label design will be on stockists’ shelves and behind bars throughout summer 2016 and the artist whose design will be chosen will also receive a prize of €2000.
The brief is simple; create a piece of artwork, preferably two-dimensional, that can be used on a bottle of Abelha Organic Cachaça. Take inspiration from any shape, form, instrument, food, landscape, people, heart, simplicity or the rural rhythm of Bahia state. To inspire even further, Abelha will be sending out samples of the cachaça to those within the Europe Union so they can experience the lush, green, fresh flavour of the cachaça.
A competition will run until 6th February where a panel of judges will choose the top ten pieces of artwork. The artworks will then be displayed in an exhibition marking the launch of the new label, which takes place in June. The chosen label design will also be unveiled at the event.
To find out more details about the competition, please visit: http://www.abelhacachaca.com/case-studies/abelha-2016-label-competition or email email@example.com.
The Summer Label 2016 will be the second limited edition label to be produced by Abelha Organic Cachaça. Earlier this year, Abelha collaborated with Brazilian based urban artist Ananda Nahu to create the first limited edition label. Her Abelha label captures all aspects of her more large-scale works; the woman portrayed on the label excites the senses and highlights the rich history of Bahia. Playful honeybees dart amongst flowers in full bloom in a world where cachaça is a feast for both the eyes and the mouth.
Abelha Organic Cachaça is an artisanal organic cachaça hailing from the lush green hills of Bahia´s countryside, a north-eastern state in Brazil. The plantation is located in the small town of Rio de Contas, surrounded by the beautiful scenery of Chapada Diamantina National Park. Abelha has a strong commitment with organic farming practices, traditional distilling methods, fairtrade principles, simplicity and joie de vivre. Bahia is well regarded as one of the most beautiful, artistic, fun-loving and musical regions in Brazil. Launched in the UK in 2009, the brand quickly reached the premium level category due to its quality and taste. Abelha Organic Cachaça is now available at top UK bars, restaurants and retailers including Marks & Spencer and Harvey Nichols. Abelha is sold in 11 different countries.
Cachaça, Brazil’s most popular drink, is woven into the history of the nation, having bolstered the colonial economy and provoked the first rebellion against the Portuguese. Although cachaça was first made before rum, it was only early this century when it gained international (excluding the USA) legal status and declared officially as Brazilian.
After Brazil was ‘discovered’ by Cabral around 1500, many Portuguese returned with sugar cane shoots in the early 16th century, needing to expand sugar production in Madeira. Regions like São Vicente, Pernambuco, and Recôncavo Baiano were soon transformed into vast plantations. As colonies were established along the coast, cachaça began to be produced; most likely using stills that were brought from Madeira where a kind of aguadente (fire water) was already being made. Much more poetically, cachaça was discovered by serendipity when fresh sugarcane juice reserved for drinking or for livestock fermented naturally and evaporated to condense into droplets; these then fell on the slaves who discovered that it was not only delicious but also intoxicating. Pinga (meaning drip), also known as cachaça (!), was born.
Nowadays, cachaça has become an integral part of Brazilian culture, as synonymous with the country as bossa nova, carnival, or football. It is produced and enjoyed all over Brazil and is enjoying an exciting renaissance; trendy cachaçarias have sprung up in Brazil’s major cities and, more recently, in many cities of around the world.
Abelha Organic Cachaça is exclusively distributed in the UK by Love Drinks, distributors of premium, craft produced or family owned spirits, liqueurs and craft beers in the UK.